Cookie & Data Policy
Last Updated: April 2024
The AutoEZ group of companies ("we") collects and uses data related to your online activity using cookies and other related technologies. This policy provides information about how and why we do this, and how you can choose to remain anonymous. You can read more information on the AutoEZ Group Privacy Policy.
How do we track your online activity?
There are various technologies that allow tracking of online activity. The most commonly used technology is cookies. Cookies are text files containing small amounts of information, which your computer or mobile device creates when you visit a website. When you return to the website, the site can read these text files, and recognise your device, helping to enable site features and functionality.
We also use Google Analytics to collect and use data relating to your online activity. More information can be found on the Google Privacy and Terms website.
Cookies and related technologies are useful in many ways. They:
- provide us with information on how our site is being used,
- help us to tailor marketing message to your interests, both on and off our sites,
- let you navigate between pages more quickly and securely,
- help detect and defend against fraud,
- recognise you when you return to websites and remember your preferences,
- assist us with product and service research, development and business strategy, and
- generally improve your browsing experience.
When do we place cookies?
We place cookies (and other similar technologies) on your device when you visit our sites or other third party sites we advertise on. This helps us provide the best possible browsing experience for you. Other sites will also place cookies on your device, and may allow us to access their cookie data, for example when we partner with them for advertising purposes.
What types of cookies do we use?
There are different types of cookies, such as Session-based, Persistent, First-party, and Third-party cookies, each with different functions:
Authentication & Security
Sometimes called “necessary cookies”, these are needed for our sites to work properly and securely. They don’t gather information about you for marketing.
Site Performance
These cookies collect anonymous information about how our sites are performing, such as which content is popular or which pages create errors.
Preferences
These functional cookies are all about the choices you make. They store information like your user name or region to tailor your experience.
Advertising, Marketing & Analytics
These cookies help us tailor our marketing information online. They limit the number of times you see an ad and help us measure ad performance.
How are tracking technologies used for advertising/marketing purposes?
Cookies and other technology help us personalise your online experience more effectively. By recognising where you've been and what you've been looking at online, they allow us to better tailor advertising and offers both on our websites and our advertising partners' sites to be more relevant to you.
AutoEZ uses the Google Analytics Advertising Features for tracking and marketing purposes as follows:
- Remarketing with Google Analytics: to re-engage users who visit our site but do not complete an activity.
- Google Display Network (GDN) Impression Reporting: to understand the impact of GDN ads on user behaviour.
- Google Analytics Demographics and Interest Reporting: to gain a better understanding of who visits our site.
- Integrated services that require Google Analytics: to collect data via advertising cookies and identifiers for reporting and remarketing.
If you are a user or account holder with a digital platform such as Google or Facebook, you may wish to consider managing your advertising and personalisation preferences with these platforms which can often be done by adjusting the relevant settings of the account which you hold with each respective platform. For example, Google account holders may wish to ensure the Ads Personalisation feature is turned off in their My Account console.
What if I don't want to be tracked online?
By changing your browser settings, you can control how cookies are used on your computer or device. Usually, you can do this by opening the menu in the browser, and choose settings, options or privacy. From there, you can tailor how your device stores cookies. Options may include deleting all or some cookies, not accepting any cookies or being notified when cookies are being used. For example, if you are using Google Chrome browser, you can choose to browse “incognito” which will only allow session-based cookies.
You can delete existing cookies on your device and block new cookies if you don't want your online activity to be tracked and remembered. Without cookies, we can't recognise you across visits.
If you are a user or account holder with a digital platform such as Google or Facebook, you may wish to consider managing your tracking preferences with these platforms which can often be done by adjusting the relevant settings of the account you hold with each respective platform. For example, Google account holders may wish to use the My Activity console to ensure the Web&App Activity, Location History, and YouTube History features are turned off. In addition, the Delete Activity feature can be used to manually or autodelete your google activity.
Please remember:
- some cookies are essential for protecting financial and personal information;
- your experience on our site may be limited if you decide to delete or block certain cookies;
- if you delete all your cookies, you will have to update your preferences with us again;
- if you use a different device, computer or browser you will have to tell us your preferences again; and
- unless you block cookies entirely, new cookies will continue to be placed on your browser as you interact online, so you will need to check and delete cookies each time you go online.
We don't mind what you do with your cookies – we'll do our best to give you the best experience we can, whatever you choose.